Our Journey with Continuous Discovery: What we Learned by Working with the Opportunity Solution Tree

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Hemnet is the largest property portal in Sweden, a business that has both a B2B and a B2C offering, and a company striving to be product-led.

In 2021, after setting a new product strategy that was based on customer outcomes, we were forced to think about what was the best way to choose the opportunities that would help us deliver customer and business value. This is where our journey with the opportunity solution tree and continuous discovery began. In the course of a year, we went from one team testing the framework, to all the product teams adopting it. And as often happens, the same framework used by different teams, led to really different outcomes.

What I want to share is our journey, and its ups and downs, with a focus on what have seen working for us and what have been the biggest challenges we encountered.

I believe that hearing how a popular framework can be applied in real life, and how you sometimes can't be by the book, can be interesting for product teams who are thinking about going down the same path.

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