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We all know what a product is. We buy and use them all the time. But, what does it mean where you work? And, why is there so much resistance to creating great products where you work? This talk focuses on how to recognize the mindset that gets in the way of effective product design and development. You may be guilty of the mindset yourself. I know I am. We’ll talk about how you’ve recognized when you, your leadership, and the processes you use have slipped into anti-product mode. And, give you ideas on what you can do to fight it.
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Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way of working.