Marcus Liehr is a consultant, trainer and facilitator.
Marcus Liehr is a consultant, trainer and facilitator. As managing director of zagmates, he helps organizations to thrive on their journey of strategic growth and innovation. Marcus is passionate about business modeling and measurement, making ideas tangible and focusing on impact.
Prior to zagmates Marcus had been working for more than 15 years in leading positions in international industrial companies with a focus on marketing, sales, business development and product management. He graduated from the University of Muenster with an MBA specialized in Marketing and International Business Administration. He also holds a Ph.D. in Marketing & Economics from the University of Hohenheim. Marcus is co-host of the podcast „Blitzmarmelade“ talking about Design Thinking, innovation and related topics.
Talks I've Given
Managing the Risks of Product Innovation - Don´t Call it Fate and Make the Unconscious Conscious
Featuring Marcus Liehr
During this presentation, Marcus will share several frameworks and tools for assessing and managing the risks of product innovation.